by: Rohn Romulo
BEAUTEDERM Corporation continues to gear up for its upcoming 10th anniversary as it officially welcomes the perfect ten beauty of Grand Slam Queen Lorna Tolentino as its newest brand ambassador.
Beautederm was founded and established in 2009 by its President and CEO Rhea Anicoche-Tan. Beautederm embodies Rhea’s principle that beauty begins by taking care of one’s self, and by doing so a person will become more healthy, and shall exude beauty not only in the outside but in the inside as well.
As one of today’s top leaders in the beauty and wellness industry, Beautederm prioritizes safety and effectiveness above all with its FDA Notified products, which only uses plant-based ingredients that are perfectly synergized to deliver the fastest and most effective long-term and sustainable results. A consistent Superbrands awardee, some of the flagship brands of Beautederm include Beautederm Skin Care Sets for both the face and body; Reverie by Beautederm Home which includes a collection soy candles and room sprays; and Beautederm’s perfume collection which includes Origin Senses perfumes for men among many others – all top-selling products in the market today.
Currently, Beautederm has over 60 physical stores throughout the country and 1 in Lucky Plaza, Singapore; and has over a hundred resellers both locally and internationally and has almost 40 brand ambassadors which include actors and actresses, TV personalities, singers, beauty queens, politicians, comedians, and social media influencers.
It’s a milestone year for Lorna as 2019 marks her 50th anniversary in the entertainment industry as one of its most enduring and accomplished actresses.
Lorna’s prodigious five-decade career started in 1969 when she was featured in the film Uhaw Sa Kalayaan as a 7-year-old child actress. She then conquered both television and film with a consistent string of blockbuster hits and top-rating series, giving her a rightful spot in the highest and most respected echelon of the industry.
Lorna’s megawatt acting chops was further and permanently strengthened in 1992 in the dramatic film Narito Ang Puso Ko where she portrayed the role of Ellen – a mother who is seeking justice for the murder of her son. For the bravura of her performance in Narito Ang Puso Ko, Lorna was honored by every major award-giving body a much-deserved Best Actress accolade which earned her the coveted title of Grand Slam Queen.
A certified icon of beauty, Lorna has been regarded as the ultimate template of the gold standard of beauty and elegance. She has also been hailed as the pictorial queen of the 80s, 90s, and 2000s as she became an industry leader in beauty and fashion with the chic and stylish looks that she has made popular for three glorious decades.
Currently, Lorna has been commissioned to be part of the ensemble cast of ABS-CBN’s long-running and top-rating action-drama primetime series FPJ’s Ang Probinsyano where she is featured alongside fellow-acting heavyweights such as Coco Martin, John Arcilla, Eddie Garcia, and Susan Roces among many others.
“I am honored and extremely happy now that I am finally part of the Beautederm family,” says Lorna.
“I have been a loyal user of Beautederm for years and this is just a formality since I have always trusted this amazing product.”
“Ate LT is one of my dearest friends and I am very humbled to welcome her to the family,” says Beautederm President and CEO Rhea Anicoche-Tan.
“She is a remarkable human being and her beauty is striking as ever. A lot of people, including myself, are huge fans of her body of work as an actress as well as her legendary beauty. Ate LT is definitely a major asset to Beautederm Corporation and we are elated to have her onboard.”
For exciting news and updates on both Beautederm and Lorna Tolentino, follow @beautedermcorporation on Instagram and like Beautederm on Facebook.