BY: Throy Catan
Ms. Patana, Chief Executive Officer of M Talents and Events brings in the Cebuano Actor Richard Yap as the newest endorser of Michel’s Wine. “Red wine, in moderation, has long been thought of as heart healthy.” Ms. Aida Patana shares.
Richard Yap first and foremost is Cebuano like Ms. Aida Patana. The actor signed recently a contract with Michel’s Wine (promoting Covernet Sauvignon, Merlet Covernet and Chardonnay from France, Italy , Spain and Australia) .
Wine owner and French Consul is Señorito Michel Lhuillier , known as the pawnshop king with more than 1,500 M Lhuillier Pawnshop all over the country, not to mention the branches in the United States, from the initial 3 pawnshop he inherited from his French father, He has seen many parts of the world but says, “ I feel that my best world is in Cebu.” The contract signing was held at the pawnshop king’s residence in Maria Luisa Estate in Banilad, Cebu City.
Richard Yap was widely recognized for his roles in primetime soaps. First in Be Careful with My Heart in a 2012 Philippine daytime television drama which premiered on ABS-CBN’s Prime Tanghali noontime block and there, he was launched as romantic lead actor and became famous as Chief , followed by Sana Dalawa Ang Puso Ko.
While fellow endorser, Ms. Aida Patana, 2019 Mrs. World Philippines First Runner Up, witnessed the Contract Signing.
“What is good with our product is that we offer personalized wines. This is my idea and the owner is so happy and satisfied , because of this get so many orders. There’s a high demand of the said wines. “ Said Ms. Patana. “ The vinification production of our wine, starting with the selection of the fruit, its fermentation into alcohol, and the bottling of the finished liquid is made in Australia and some parts of Europe like France, Italy and Spain. And I thank God for the support of Senyorito (Michel Lhuillier). We were close friends for the past fourteen years and he is my mentor.”
Michel’s Wine has been in the market for the past 13 years, and having Richard Yap as it’s new additional endorser, it’s going to be a luxurious spun out and far-reaching.
“We are so excited and delighted that Richard Yap is a part of Michel’s Wine now.” The gleeful Aida said.
“Among our wine clients include politicians, celebrities and fellow beauty queens. And now that Richard Yap becomes an endorser for Michel’s Wines, we believe that more people are going to be added up in the rooster of our clients. I am excited to see this.” Said by Ms. Aida Patana who is set to compete in Mrs. Tourism Ambassador Universe 2021 in Malaysia and the official candidate for Mrs. Universe 2021 representing Miss Asia Pacific which will be held in South Korea.